Umag, the first town when entering Istria from the north, captivates with its charm, diversity and a wealth of things to do and see. With 45 km of shoreline and a fascinating hinterland, this town synthesizes the distinct features of the entire region and is perhaps the best introduction to a different experience of the Mediterranean.
Umag has a particularly fascinating history: it was discovered by Roman aristocrats who decided to occupy it as their summer residence. The brilliance, luxury and glamour of the period is echoed now in the Venetian houses of the old town core – sections of the walls and tower are preserved, as are the Renaissance and baroque period buildings and churches.
In the hinterland we find beautiful fortified hilltop towns with amazing vistas, stirring histories and numerous agrotourism venues with local delicacies and friendly hosts. The sea at Umag is crystal clean and great for swimming from May to October. Throughout the year our guests enjoy a variety of events and a wealth of cuisine. Visit Umag and live the singular Istrian experience!