50 Years of Istraturist

Today one of the most successful Croatian tourism companies, company Istraturist Umag d.d. started its operation back in 1963, when tourism and catering business activities were separated from the Istra-Auto-Turist transportation company. These activities were registered under the name of Istra-Turist, and at the time the company managed a total of six hotels in Umag (former hotels Beograd, Miramare, Belvedere, Marina) and in Novigrad (Hotel Trst).

Since then the company has grown continuously, intensively investing in the construction of new hotels, always standing out due to the quality of its services and the variety of its offer, thereby ensuring to the town of Umag its prestigious and prominent position in the Croatian tourist offer.

Istraturist through the years:
  • 1963 - the Istra-Turist company was founded
  • 1964 - 1985 - systematic investing and construction of many facilities, hotels and apartment villages in the today's Punta, Katoro, Stella Maris and Savudrija Resorts.
  • 1980 - 1989 - the golden age of tourism
  • 1990 - the war years dramatically affected the business of Istraturist in terms of a reduced number of overnight stays and neglecting the facilities
  • 1993 - the privatisation of Istraturist took place
  • 1994 - the conversion of Istraturist into a joint stock company
  • 1996 - Zagrebačka banka becomes the majority owner of Istraturist and provides preconditions for a dynamic growth and development
  • 1998 - Istraturist hired the Meliá Hotels International group for the sales and operations activities
  • 2000 - the company operates profitably again and new strategic goals are set
  • 2002 - 2009 - by dynamic investment cycles the quality of accommodation of Istraturist is raised to a 4 star category; investments are made in the quality and repositioning of the campsites, Hotel Melia Coral acquires the conditions for a 5 star category
  • 2010 - 2013 - period of systematic work on development of destination products in the cluster
  • 2014 - Plava Laguna, a member of the Luksic Croatia Group, becomes new owner of Istraturist

Today Istraturist is one of the most successful Croatian tourist companies and has been constantly growing. It operates 22.800 beds in 5 hotels, 5 campsites and 4 apartment villages, employing 400 permanent and 1200 seasonal workers.